Small Business Advertising vs. PR
This is a very quick post, but I found it necessary.
Recently I wrote on developing strategies for your business for PR or advertising purposes. I recently found an article on this very same topic. The two are often confused as being one, but they are totally different machines.
To tell you a little about the article, a questions was asked and an answer was given or advice rather. A small business was analyzing their advertising and found that PR was presumably more cost effective, but they weren’t sure. And they were looking for studies done on the difference between advertising your business or creating PR for your business.
You can see what CNNMoney author Kathleen Ryan O’Connor wrote in response to this question here.
