CT Small Business Mobile Strategy
I am a tech geek. I love technology, and the way people can integrate that technology into their day to day lives. So why did I tell you that little tid-bit of my life. The reason why is because technology is changing your business more and more everyday. If you chose to keep up with it or not, it is going to play a role in your business’s success.
Not only is the web changing the world, but Apple iPhone, Google’s Nexus One, Android, and other platforms for today’s mobile devices enable people to search on the web on the fly! Most websites can’t even be viewed on mobile devices! Chances are your website isn’t viewable. So what can you do? Develop a mobile strategy. Here are some tips!
Update your website. You should update your website on a regular basis anyway, but you should make a point to update it to make it visible to mobile devices. But not only be visible, but viewable. To me this is the most important first step your business should take.
Next, you should be looking through local business directories, review sites, and applications that are already used regularly on mobile devices. Sign your business up for these sites. That way, your site is gaining visibility on mobile devices. Sign up for site directories such as Google, Yahoo, Yelp, and Bing.
To be honest, I feel that these first two steps are crucial to your business. Gaining visibility online and being viewable to prospective clients on a mobile device are where you need to start to develop a small business mobile strategy. Doing these things will give your business an edge on your competition. You can take it further though if you like.
Take lists of current clients cell phone numbers, and get lists of mobile device numbers for customers that are willing to receive text message alerts or coupons. This will always keep your business top-of-mind, and may result in increased repeat business.
There are many other things you can do to increase your small business mobile strategy. Contact Us to discuss ways we can help you increase your visibility to prospective clients.
